La vie facile à utiliser

In the current Jinjiang up and down actively planning a new development strategy to create "wisdom made ​​the Jinjiang background, traditional Tory Burch High Heel Bootie shoes and apparel enterprises within the concept of innovation, technological innovation has become the top priority boost business transformation and upgrading, and these" Chi-made elements of the injection, requires business managers of the "wisdom of the brain as a medium. Not long ago, co-hosted by Donghua University and the People's Government of Jinjiang City Jinjiang shoes and apparel leading talent Donghua University Seminar ", that is, Jinjiang form of centralized charging" for the first time to carry out the shoes and apparel specialized field of talent "self-blood" culture powerful practice.

The biggest sentiment is the word "innovation"

Donghua University, the nation's premier textile , clothing disciplinary groups on the first day of training with China's top fashion designer Wu Haiyan , 45 from Lilang seven wolves, Anta , 100 macro, Long Feng textile and other enterprise executives elites With a close contact.

The class Wu Haiyan combine their organized many trends released case illustrates the application design trends in layman's language.

Just over two hours, Wu Haiyan wonderful speech several times interrupted by the applause of the participants. This scene, and also appeared in the classroom Fumei, Wang Jian, academic experts Speaker.

A week-long training, the students from the classroom attendance, extracurricular trips and seminars on the status quo with the market development trend of shoes and apparel industry, planning of brand Tory Burch shoes outlet and apparel products, textile and apparel fabrics and analysis of trends, shoes and apparel retail terminal operators and management Knowledge gained a deeper understanding of, and also triggered the idea of ​​some of the research and development of innovative products.

New trends, new trends, new materials, new technologies ... the word "innovation", the students talk about the sentiment in the highest frequency vocabulary.

"Industry first class of universities 'full-time' learning, exposure to first-class experts and scholars, to learn to 'professional, practical, on the appetite' of knowledge, particularly commendable." Seven wolves company responsible for the product design of senior managers Fang Li first told reporters, experts pass the forefront of the design concept, to broaden the thinking of the garment industry in research and innovation to guide the future development direction of helpful, "for example for traditional fabrics touch fabrics organizational change, fabrics sensory, and other R & D ideas on new inspiration, guidance We focus on innovation from the traditional ideas and breakthroughs, more favorable to seize market opportunities. "

A dragon apparel company manager Linde Sen advantage enrichment theory experts "remember, enterprises not only to the pursuit of technical innovation, more committed to the innovation of the business model, only the use of innovative vitality of the business model in order to to start and maintain a profitable growth. explore good business model is also a book dragon has been a concern, particularly focusing on dealing with users, suppliers and other cooperation relations, especially smooth logistics, information flow between The flow of funds. "

Project seminars to promote the achievements into

Absorb new knowledge to promote achievements into. This seminar in the curriculum, according to the actual needs of the personnel training shoes and apparel companies to tailor existing market trends to predict, there are technical practical analysis. But one-way classroom teaching obviously can not meet the Jin enterprise students "thirst for knowledge", we actively with the teacher after class to further explore exchanges, ask for contact information, hoping to promote deeper cooperation.

The organizers should be asked to arrange project workshop on this enthusiasm to achieve "peak" shoes and apparel application of new materials, product design and independent innovation projects, the Jin corporate elites and experts and professors to discuss docking.

Seminar, Donghua University professor, the doctoral tutor Fumei thrown to "kapok" biological materials such as shoes and apparel point of view of the application of new materials to let everyone refreshing, caused Jin corporate executives lively discussion.

Jordan Sports Co., Ltd. Deputy Director Li Haihong application prospect of this new type of material showing a strong interest "can be seen from the preliminary research experts, kapok with Fangjun dehumidification effect, I think that can be applied the to do insole shoes and shoe components such as, maybe better than the currently used nanomaterials effect In addition, the main effect of the extract from the Shell 'crustaceans powder' is anti-bacteria, can be used in non-woven production on ...... "Li Haihong Although these studies are also only stay in the college laboratory stage, but still worth trying," We hope that innovative products to give consumers a better experience and school, the next step will be further docking accumulation of samples for research experiments, if the outcome is indeed feasible, we will cooperate and materials manufacturers, the production of this new material. "

The formation of a product or project docking, enterprise intention to cooperate, there are many, such as the Billion differentiated fiber production and expansion of Donghua University Professor of Materials Science and Engineering, exchange ideas, research samples; Heungdeok Weaving Co. intention Donghua co-founder of the laboratory of a product.

"If scientific and technological achievements, so that these front-end acceleration into products and applications, will be of great help to the Jinjiang shoes and apparel enterprises restructuring to enhance technical and industry as a whole, driven by docking. Heungdeok Weaving Co., general manager of Hong Qingliu deep feeling.

Government the research docking promoting cooperation and win-win

Jinjiang footwear and textile and garment two advantages pillar industries, the annual industrial output value accounted for more than half of the Jinjiang industrial output value. In the current economy is not the industry context, how to better service enterprises, driven by technology, human resources and other advantages to the transformation and upgrading of the industry, Jinjiang municipal government has been a subject of concern.

2012, Jinjiang City, the establishment of the textile and apparel personnel training and technology R & D center (hereinafter referred to as Jin CTI), depth of the textile and garment industry demand for qualified personnel research, held several university job fairs, invite experts to conduct special lectures, as well as the organized The Jinjiang Xiefu leading talent Donghua University Seminar, all the Jinjiang efforts important initiatives to promote political research depth shoes and apparel textile industry docking.

Jinjiang municipal government's intentions also get praise. Jinjiang in the past few years cited only stay foot up and down a lot, of enterprises very helpful. "The elegant birds Corporation Vice Director Wang Hancheng said," Before Jinjiang organizations 'class president' training, and this is the first time for textile shoes enterprises senior management professionals in training, and is funded entirely by the financial burden of government help businesses Yucai training before, the concept has been broadened and innovation, pay more attention to the culture of the industry personnel system. "

Textile shoes professional training is just the beginning of the next step in Jinjiang will spare no effort to promote "college docking for Change" program, extensively solicit opinions, according to the project needs, and non-public enterprise of Jinjiang Municipal Party Working full-time deputy secretary Huang Jianhua Donghua University Textile Universities collaborate on projects, the signing of the cooperation framework, relying on the platform of the Jin CTI depth docking of Education and Research to promote win-win cooperation, and promote the innovation and development of the Jinjiang shoes and apparel textile industry restructuring and upgrading.

Zhejiang Footwear - shoes information gradually enter the retail season from the fourth quarter of last year, but the impact of the economic weakness of consumption continues to deepen. The past few days the disclosure of the data of the three major domestic brand shoes , Belle (store) the fourth quarter of 2012, same-store increase of only 2%, worse than expected. Daphne (store) with same store growth of only 2%, while thousands of Baidu, compared with 2.7%.

　　Digestion of high inventory is still the boss of the main theme of each shoe, but the reporter found that invariably accelerate the transition to self-networks to change the existing dealer system inventory risk, the three women's shoe brand .

　　Expanding outlets accounted for

　　Daphne continue to reduce the number of stores to join the fourth quarter of last year, a decrease of 39, while the third quarter, a decrease of 29, totaling 113 the year franchise. The company's fourth-quarter net increase of 260 outlets, the annual net increase of 880 Direct stores.

　　In September last year, Daphne and dealer license to join the policy change created a hubbub, franchisees directed Daphne "to join the" burning bridges. However, the the Daphne Public Relations Director Ying-Che Huang told the media, or in accordance with the original plan did not deliberately reduced the proportion of franchisees, specific actions will be based on changes in the market and contracts.

　　A reporter noticed, accelerate the transformation of the self-employed is not Daphne. Although there is no reduction in franchise scale as China's second large and medium-sized high-end women's Tory Burch Reva Flats shoes retailer, thousands of Baidu, but the rate of expansion was slowing down. Sales outlets of the company in the first half of 2012 to 1964, nearly 75% of which is directly operated stores, 25% of franchised outlets. Thousands of Baidu last year the franchise only by 173, accounting for 41% of the total new stores; while the remaining 59% of the new shop from thousands of Baidu outlets, 245.

　　Foshan Saturday present, though not announced the latest quarterly operational data, but its channel construction of the first half of last year , the brand chain stores totaling 1,973, including 446 distribution outlets in 1527, operated stores, the latter accounting for more than 77 %.

　　Franchise system with inventory risk

　　For now, narrow joining proportion has become the overall trend of the shoe. The "franchisee or dealer channels to increase the channels of communication and feedback link mode compared outlets mode." Jun Consulting Senior Consultant Xu Qun said, this mode orders will be in the form of demand planning link burdensome and extend progressively larger, the formation of the order needs "bullwhip effect" is significant.

　　Based on this environment of economic downturn, the inventory risk will be rising. It is reported that in the first half of last year, Daphne average inventory turnover increased from the previous year's 149 days to 202 days, slowed nearly two months; inventories totaled 2.37 billion yuan, an increase of 15% compared to the same period in 2011.

　　Saturday in inventory is more typical. Although revenue grew 22.4 percent to 742 million yuan, but the company in the first half of last year, operating profit fell 16.4 percent to 064 million yuan, so that net profit fell 28.95%. Correspondingly, Saturday inventories net increase of 107 million yuan, a year-on-year growth of 12.44%, the number of inventory turnover of 0.91, lower than the same period last year and the beginning of the year level. The textile and garment industry of the State Securities researcher Zhang Bin (microblogging) analysis, in addition to Saturday inputs the Sofia, Feibo Montreal and other sub-brands, new brands also continue to increase the pressure on the stock. Which, one-year inventory accounted for 72%, one to two years accounted for 19%, accounting for 9% of the biennial above, the amount of inventories than the beginning of last year, an increase of 12.36%, 25.66% and -12.69%, respectively, so that the Saturday Net cash flow generated from operating activities in the first half of last year to -1131 million, down -163.52%.

　　Operated stores more profitable

　　According to the HSBC report predicts, Daphne exclusive agent in the Mainland, the other five brands, expected in 2012, recorded an EBIT loss of 148 million yuan. However, due to the inventory taken by the company in the second half of last year "to join, as well as procurement and inventory adjustments digestion, the core brand inventory turnover days of 190-195 days will be dropped by the first half of 2012, 208 world material 2013 turnover days continued normalization between 170-180 days.

　　A shoe distributor, have a certain visibility and sales of the shoe, self-operated stores, or higher level of profitability than franchise. "Tory Burch Boots outlet Shoes unit price of the brand to the franchisee typically tri-fold of the original price, but if self-employed, able to sell at least half of the amount to the tickets price, brand market maturity fourth-tier cities, and even count manpower, logistics, rental costs, Direct profit levels will be higher than the joining addition, the goods turnover rate, operational efficiency is also higher, more competitive. "

　　As Chinese footwear brand boss, Belle earliest implementation of the self- strategy , its performance on the results of the most significant. As of June 30, 2012, the company's total 15,964 outlets. Tang Yiu, Chairman of the Board of Directors of the company in the interim results, which period a net increase of footwear self-operated retail outlets in the Mainland 752.

Imprese cinesi dovrebbe aumentare il peso della concorrenza

Gli esperti legali ha detto, questa difesa delle imprese cinesi al antidumping comunitaria "causa straniera" made in favore dei benefici diretti: in primo luogo, che ha perso la causa che porta l'UE avrà tutte le spese legali, che si prevede fino a circa 5 milioni di yuan. UE antidumping rimborso dazio ricevuto tre anni per le imprese cinesi e gli importatori. Più importante, per fornire un punto di riferimento per le imprese cinesi che rispondono a antidumping cause.

O'Connell, presidente Wangzhentao che il bastone è il modo più efficace per sbarazzarsi di anti-dumping e migliorare costantemente la loro forza.

Il primo è quello di aumentare gli investimenti in scienza e tecnologia, migliorare la tecnologia i contenuti di prodotto. Dalla struttura del prodotto, alcune delle esportazioni cinesi di bassa tecnologia, che può facilmente causare impressione di dumping per il paese importatore. Questo è l'urgente necessità di risolvere il problema delle imprese cinesi per aumentare la scienza e la tecnologia R & S, di possedere i diritti di proprietà intellettuale, piuttosto che prezzo per competere.

Il secondo è lo sviluppo di una efficace strategia di marketing internazionale. Marca a valore aggiunto e altri non-concorrenza sui prezzi si intende il peso importante del corrente internazionale del mercato della concorrenza. Imprese cinesi "uscire", la necessità di un forte marchio come supporto. Wangzhentao ha detto, "Made in China" fondamentalmente esportazioni, senza esportazione esporta qualità del marchio, questa è la ragione fondamentale per ripetuti antidumping.

Anche in questo caso è fuori dal patto con l'altro, l'incomprensione concorrenza disordinata. Miao Ren Chan, direttore generale del Gruppo Cornell International Trade Department, ha ammesso che il danno commerciale dell'UE protezionismo Mentre anti-dumping, le imprese cinesi sono inadeguati. Ad esempio, alcune affare cinese società con l'altro, un paio di scarpe scarpe hogan è stato citato $ 5, qualcuno riferito $ 4,8 a 4,5, la pressione finale o anche inferiore, che praticamente il prodotto cinese pressato nella fascia bassa beni, dando ad altri una maniglia.

Le imprese cinesi hanno bisogno di capire le regole internazionali

Migliaia di imprese private ad accettare l'UE anti-dumping, l'Unione europea ha iniziato ad imporre elevati dazi antidumping sulle cinese scarpa . Ma poi, molte aziende hanno smesso di far fronte le imprese sono crollati da 11 a tornare a casa a casa, e poi ulteriormente ridotto, solo Aokang controversia vera e propria rivolta cinque società. Dopo aver perso il verdetto di primo grado, il restante O'Connell combattono da soli. Questo fenomeno riflette il timore delle imprese cinesi di fronte a scambio disuguale e ingiusta governato, fuga, e non come uno stato d'animo, la fiducia nel ventre molle di contemporanei imprese cinesi a partecipare al concorso internazionale nel mercato.

Servito come Aokang giudizio su fatti consulenti Pechino legge Zhong analisi Lun Azienda partner di polvere Po Ling, guardiamo casi numerosi commerci internazionali delle controversie, le imprese cinesi e le aziende occidentali hanno un evidente differenza: il Western filosofia aziendale è un primo legale, prima di arrivare a conoscere, impegnarsi in attraverso le leggi del commercio internazionale e dei regolamenti, lo sviluppo di modelli di business nel quadro della legge, condurre operazioni di business e la concorrenza; le imprese cinesi tendono a commerciale prima competizione commerciale in primo luogo, prima dello sviluppo delle strategie di business e modelli di business perentoriamente bambini per fare affari e commerciali. concorrenza, e altri problemi, guai poi "stipare" trovare la "antincendio" legge.

Egli ritiene che le imprese cinesi che non riescono a imparare dalle regole del commercio Scarpe Hogan Olympia internazionale del gioco, non si capiscono le leggi e regolamenti locali, non per studiare altre potenziali insidie ​​a correre Wow "per" uscire ", non non disastroso. "Imprese cinesi alle società occidentali imparano a trasferire verso il programma del concorso, il braccio legale nostre menti, al fine di adottare misure preventive." Po Ling polvere sottolineato.